The Different Facebook Bid Types and When to Use Them

There are three bidding options within Facebook, and multiple options within each of those, so how do you decide which one to use? This is a question I deal with on a weekly basis. The truth is, everyone has a different bidding method, but some targeting types perform better with CPC while others really have big wins with oCPM. Below is a quick breakdown of when each method should be used.Read the full article