This Lacoste Interactive Tennis Match Doubles As An E-commerce Clothing Site

by Steve Hall
In February, Lacoste created a series of Instagram and Vine videos to introduce a new tennis racket and fashion line. This week, working with Fred & Farid Shanghai, the brand has launched a mobile- and desktop-based “lookbook.” The effort, designed to promote the limited edition LT12 line launch in China, is timed to coincide with the French Open, aka Roland-Garros, curr ...Read the full article