Yahoo Opens Up To Third-Party Measurement For Fraud, Viewability

by Ginny Marvin
Yahoo said, this week, that it is now offering brands independent verification on display and video advertising for both viewability and fraud measurement. In addition to Yahoo’s own MRC-accredited viewability tool, Prime View, advertisers can use third-party solutions such as comScore, DoubleVerify, Integral Ad Science and Moat.Read the full article