5 Keys To Improving Your A/B Tests

by Jordan Elkind
As a marketer, you’re often running tests to find which subject line gets the most email opens, what homepage content improves your search engine optimization (SEO), what button color leads to more purchases, and so on. Sometimes however, you need to answer a different type of question: “What can I do to cause an incremental improvement versus doing nothing at all?” Let’s look at an example.Read the full article