Account-Based Marketing: New Buzzword Or New Reality?

by Rachel Balik
If you follow the B2B marketing gossip, you probably know that Account-Based Marketing (ABM), which used to be a strategy employed by only a few big companies to target a few big accounts, is allegedly having its breakout moment. SiriusDecisions recently released its State of Account-Based Marketing survey, which stated that over 90 percent of marketers recognize the value of ABM.Read the full article