How PepsiCo sweetens up consumer insights

by Shareen Pathak
PepsiCo is a not just a soft drinks giant, it’s awash in data. The information flows in from everywhere: grocery store cash registers, e-commerce portals, focus groups, ad surveys. But while collecting this data has become a matter of course, the challenge lies in making sense of it internally. So PepsiCo’s North American Beverages insights team has devised a system of apps, e ...Read the full article