Makeup brand Urban Decay’s social approach to product launches

Urban Decay, a makeup brand founded in 1996, predates social media. Today, social plays a central role in how the brand launches new products. It has also helped the company build a loyal cult following around Naked, a series of eyeshadow palettes first launched in 2010. This week, after much teasing, Urban Decay announced Naked Smoky, the fourth addition to the collection of Naked palettes.Read the full article