Screens, screens & more screens: How to master cross-device targeting

Cross-device targeting is a game of whack-a-mole. Your targets will pop up. They’ll even linger a bit to give you an opening. But to take advantage, you’d better be ready to pounce in any direction. By 2019, over 70% of digital ad spending will be on mobile ads. But to spend wisely, marketers need to learn where their potential customers are likely to appear and how to app ...Read the full article