Why the “Buy It” pins aren’t a game-changer…yet

Perhaps you’ve heard: Pinterest introduced Buyable Pins this month; here’s the skinny on how they work, and for whom. Exciting announcement? Yes. Big potential revenue driver right now? Not likely. The simple fact that the Buy It pins are only on mobile for the moment is a limiting factor. Mobile conversion rate is always a hurdle, especially when trying to get actions (con ...Read the full article