Why You Need Both a Proactive and Reactive Social Media Strategy

by Jade Furubayashi
Social media managers have a unique role that requires a great deal of agility. A successful social media strategy is made up of both proactive components, like strategy and campaign planning, and reactive components, like utilizing real-time events and opportunities. How can you achieve a healthy balance of both proactive and reactive social media marketing? These six activ ...Read the full article

HootSuite Teams - Organize your Social Business

HootSuite Teams is a scalable and efficient social media management solution helping organizations onboard contributors to manage multiple social networks and profiles. • Map your social media management to your real-life teams • Create multiple Teams and add Team Members and Social Networks for management • Control access to social networks and profiles. • Assign Messages for Follow-up • Improve social engagement with your audiences Find out more at http://hootsuite.com/features/teams Song is "Loveless" by "Said the Whale" - http://www.saidthewhale.com Help us caption & translate this video! http://amara.org/v/ByyP/