Daily Mail study: News is a safe place for advertisers after all

by Lucia Moses
Brands have always been as careful about placing their ads near certain types of content. One major casualty, specifically, is hard news, which, with all its controversies and tragedies, may not be seen as “brand safe.” The Daily Mail, an entertainment and gossip site, has been increasingly pushing into hard news, so North America CEO Jon Steinberg has been on a crusade lately ...Read the full article