Don’t Follow Ecommerce Trends, Leapfrog Them

by Linda Bustos
I’m frequently asked “what are the big trends in ecommerce?” And I can riff off several from omnichannel to social, Big Data to content + commerce. But there’s a problem with trends. Many are born to die. And trends that have staying power will inevitably become ubiquitous and won’t offer a competitive advantage.Read the full article