Hashtags Aren’t Gimmicks: How Buffer’s Twitter Chat Reached 49,993,695 People in One Year

Normally, when we think about how we can use hashtags effectively, we think of creating viral hashtag campaigns for our business or website. The problem with the way most people think about hashtags is that it is limiting. When you use hashtags in the normal way, you look for ways your audience can interact with you. Maybe you encourage them to use your hashtag for the chance to win prizes.Read the full article