How Changing One Word Increased Revenue by $330,000

There’s romanticism with A/B testing. Like something from a Fabio novel. We’ve all heard the story of the $300 million button, right? You know, the one where adding “checkout as a guest” increased sales by millions of dollars. Ever since you heard about that story, you have been looking for your $300 million change, haven’t you? I have too.Read the full article