The Power of A/B Split Testing in Digital Marketing [Infographic]

by Caitlynn Cush
A/B testing stands for “Always Be Testing,” right? Of course I’m being tongue in cheek, but split testing is and should be a huge part of your marketing efforts. The headline, CTA button, or even the color scheme of your landing page, PPC ad, or even email could be a flop or a win with your audience until you test it. You can’t afford to throw darts in the dark.Read the full article