What To Do When Your Link Building Campaign Fails

by Casie Gillette
You spent weeks crafting the perfect link building campaign. The content idea you came up with was researched, drafted, and re-drafted — and the final piece was fantastic! People were identified for outreach, emails were sent, tweets were tweeted, and then… crickets. The piece didn’t get nearly as many shares as you’d hoped; it garnered no links; and many of the people you r ...Read the full article