Yelp Adds Link To Evidence Of Review Fraud

by Barry Schwartz
Yelp, the popular local search engine, has added evidence of review fraud directly in the reviews section of local businesses. If Yelp blocks out reviews and places a “Consumer Alert” box, it may show a button to “show me the evidence,” which will take the searcher directly to the place the business owner is suspected of trying to pay someone to leave a review.Read the full article