Yes, Now You Can RLSA With GA (With Limitations)

by Ginny Marvin
In a long-awaited move, Google has brought remarketing lists for search ads (RLSA) to Google Analytics. Prior to this change, RLSA were the only remarketing audiences built from Google AdWords cookies as opposed to Analytics. Now advertisers can build and use remarketing lists of people who have visited their sites using many of the behavior metrics captured by the Google Analytics tag.Read the full article