Yield management: coming to an ad tech stack near you

By Ryan Christensen, SVP and GM, Publishers, AppNexus Many people today have never heard of People Express, but in 1985 it was the country’s most prominent low cost airline. People Express CEO Donald Burr later remarked, “We were a vibrant, profitable company from 1981 to 1985, and then we tipped right over into losing $50 million a month… We had been profitable from the day w ...Read the full article