Answers To The Match Type Questions You Were Afraid To Ask

by Frederick Vallaeys
Choosing the match type for keywords is one of the first decisions we all dealt with when we bought our first keywords in AdWords. Yet despite being one of the most fundamental concepts in PPC — or maybe because of that — the topic of match types remains hotly debated. There’s always that nagging feeling that maybe we’re not doing it right but asking about such a fundamental ...Read the full article