Geo-Targeting, Geo-Fencing and Beaconing: Location Marketing Explained

by Douglas Karr
While I was up at the IRCE in Chicago, I spoke with a company that described to me their platform that bridged online and offline customer interaction. I’ll be writing about them soon – but here’s a taste. You walk into your favorite retail outlet. As soon as you walk through the door, the sales manager greets you by name, discusses the product you were researching earlier in ...Read the full article