How Barnes & Noble appeals to millennial readers

by Shareen Pathak
When Barnes & Noble markets itself to millennials, it goes full BuzzFeed. “What we’re focusing on is trying to engage the reader in different ways,” said Jeanniey Mullen, who leads marketing for Nook by Barnes & Noble, at the Digiday Retail Summit in Chicago this week. “And what we found with millennials is identifying the avid reader.Read the full article

How Barnes & Noble Appeals to Millennials