Martech Rising: Watch Out Google, Here Comes Facebook

by Erik Bratt
Google still ranks as the 800-pound gorilla on the advertising block, but if new usage data is any indication, it may be seeing stiffer competition from a familiar foe: Facebook. Facebook Custom Audiences, which marketers can use to retarget website visitors with more relevant advertising, nearly tripled in usage share in a year-over-year comparison among major enterprise we ...Read the full article