Viewability: Publishers are taking the brunt, but the buck stops with brands

This article was written by Martin Stockfleth Larsen, Chief Marketing Officer, Adform This one’s for the American Literature majors. Name that classic: Puritan minister meets girl, beds girl, publicly denounces girl and forces her to leave town wearing a big red “A.” Sound familiar? It should. It’s a fable for our day.Read the full article