5 Ways to Reduce Touchpoints On the Social Media Conversion Funnel

by Marcela De Vivo
Touchpoints can induce conversions, but they can also slow buyers down. In the vast space between discovery and retention, there are touchpoints that get in the way more than they guide. Trim the fat on leaky social conversion funnels by cutting out surplus touchpoints. 1. Target Influencers to Render Affinity Groups Unnecessary Affinity groups create friction near the top of the funnel.Read the full article