Dynamic Advertising: The Key To Scaling Personalized Ads

by Matt Ackley
After a great deal of time and effort, you’ve finally collected enough data to identify meaningful audience segments. Now what? Marketers are excited about the prospect of being able to deliver the right message to the right person at the right time. Unfortunately, while collecting data is easy, finding smart ways to use it is much more difficult — especially for larger bra ...Read the full article