Getting Creative With PPC Ad Copy & Testing

by Purna Virji
In a packed auditorium on a sunny Seattle morning, there was a palpable buzz in the air. Three veteran SMX Advanced speakers were getting ready to share their insights during a panel entitled, “Getting Creative With Ad Copy & Testing.” The session, which attracted PPC marketers in droves (there was standing room only at the back!) was described as follows: Creating succe ...Read the full article