How Coca-Cola Journey Made the Most of Its ‘Mad Men’ Moment and Drew 200,000 Readers

by Tessa Wegert
On May 17, as 3.3 million people watched the series finale of Mad Men, a handful of Coca-Cola executives were on the edge of their seats. They knew there was a chance the AMC series would reference Coke’s 1971 ad “Hilltop/I’d Like to Buy the World a Coke”—a request for the rights had been made last year—but they had no inkling of the storyline or access to the script.Read the full article

The Final Scene of Mad Men

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