How Shinola, Garrett Popcorn decide which social platforms to be on

New social platforms pop up faster than you can say “Periscope.” For brands, it can be dizzying. Do you jump on Snapchat because everyone’s doing it? Or do you sit on the sidelines and limit your social profile to Facebook? For companies Shinola and Garrett Popcorn, the key is to be open-minded while keeping brand values in check.Read the full article

How Garrett Popcorn and Shinola pick their social platforms

At the Digiday Retail Summit in Chicago, Garrett Popcorn and Shinola tell us how they pick what social platforms to focus on for their brands.