How Social Signals Affect Brand Perception – Takeaways From SMX Advanced 2015

by Mark Traphagen
At SMX Advanced in Seattle this month, Lin Huang, senior data scientist at Microsoft, presented an intriguing experiment the company has been running. It involves analysis of social media to provide actionable product and brand insights. The goal of the method of analysis it has developed is to help brands better target ad spend and ad content to their core strengths as seen ...Read the full article