Define it: What is multi-channel attribution?
Everyone's discussing it, but what is it? We asked retailers at the Digiday Retail Summit to define multi-channel attribution. Linda Balfour of KEEN Footwear said it's about looking at where traffic comes to a website from. "Being able to track customers across every platform they're coming into. Awesome question," is how Jeremy Barrett, who handles product development at Staples sees it.