Scaling Programmatic Advertising With Dynamic Ads

by Matt Ackley
So you’ve tagged your site. You’ve identified some interesting audience segments. You’ve got some great data, and you are ready to go! However, data only gets you to the door. The creative is what gets you through (and keeps you in the room). Now, look at your creative execution and compare it to your high-level marketing strategy — how closely aligned would you say they ar ...Read the full article