The Importance of Brand Building in the Digital Age

by Bridget Gersie
As a digital marketer who approached the industry from the ‘digital’ side of things (SEO to be exact) as opposed to ‘marketing’ in the traditional sense, I can definitely say that my biggest learning curve has been understanding the true concept and value of the brand. The industry that we operate in moves at lightning speed – the constantly evolving technologies, emerging soci ...Read the full article