Your Terrible Website is Ruining Your PPC Performance

PPC isn't just about jumping into Google AdWords or Bing Ads, setting up an account, and watching the dollars come flooding in. There's much more to it than that. Bid adjustments, keyword selection, ad copy testing, etc. all play a part in your PPC success but a common piece that continuously gets overlooked is the last thing a potential customer sees: the website.Read the full article