Anatomy of a niche publisher: Sneaker News, the ‘CNN for kicks’

by Ricardo Bilton
Wednesday was a big day in the sneaker world. Nike announced its Spring 2016 Air Jordan lineup nearly a year in advance, a rare move for the company, which threw sneaker fans in a frenzy. And it also gave Sneaker News, which calls itself the “CNN for kicks” plenty of fodder for stories. “It was absolutely an all-hands-on-deck kind of day for us,” said Sneaker News editor-in-ch ...Read the full article