Bidding on Competitors' Brands: Pros, Cons & Common Mistakes

When done correctly, bidding on competitors’ brand terms can provide a nice boost to your online advertising performance. After all, if someone is looking for your direct competitor’s products or services, it stands to reason they might be interested in what you offer too. However, when done the wrong way, it can open up a can of worms that will leave you in a worse place than when you started.Read the full article