Ding dong: Avon Ladies learn to tweet, embrace e-commerce

by Shareen Pathak
This is ThinkTank, a series in which we quiz brand chiefs and CMOs on where the industry is heading. Avon has had it up to here with people that dismiss it as a “direct-selling company.” Sure, that’s what they do, but Matt Harker, vp for North America marketing at the brand, says that his mission is to bubble up the bigger purpose behind the beauty brand: how it empowers women ...Read the full article