FTC Puts Social Media Marketers On Notice With Updated Disclosure Guidelines

by Martin Beck
If you hire celebrities or influencers to talk up your brand or if you hold contests with promotional tie-ins to social media, it might be time for a proper-disclosure check up. That’s because the Federal Trade Commission, the agency that enforces U.S. truth-in-advertising laws, appears to be sending get-tougher signals.Read the full article