How to Find Your Unengaged Customers Using KISSmetrics

by Zach Bulygo
If you’re like most online marketers, you’re probably running endless A/B tests in an effort to acquire more customers with the same amount of traffic. But what you may be missing is the importance of what happens after signup. Sure you can deliver signups, but do those people actually use your product? If they don’t, it really doesn’t matter that they signed up because they w ...Read the full article