One Mistake the “Smart Kids” Make With Integrated Marketing

It’s like the Rubik’s Cube of marketing, only harder to solve. The smart kids are already at work organizing pieces of the puzzle, trying to find the solution to integrated marketing for the digital age. They are building models that look a lot like integrated marketing from the 90s, but with a focus on digital media. That might look smart on paper, but it leaves out some integral pieces.Read the full article