Vox, Chorus, and the Rise of Media-Tech Empires

by Dillon Baker
Last spring, a proprietary publishing platform created by Vox Media, called Chorus, played a pivotal role in the seduction of Erza Klein and the remarkable nine-week creation of Vox.com. As a result, it earned a near-mythological reputation in the media world. “The joke is that Chorus is a unicorn with a kitten on its back,” Vox.com co-founder Melissa Bell told The New York Times.Read the full article