Your Campaigns Are Doomed Without These 5 Articles on User Experience

When smart marketers design landing pages, they follow the principles of conversion-centered design, which are focused on guiding the user toward completing an action that serves a single business goal. But in the process of corralling as many conversions as possible, it can be easy to lose focus on the needs of each individual user.Read the full article

How To Create UX Personas In this video, Gregg Bernstein describes how to perform basic user research, turn that research into personas to inform your design decisions, and get everybody in your team on board with using them. Check our more UX techniques at