Content Marketing: Solving the Brandscaping Mystery

If you’re in the know about content marketing, you are aware that ‘brandscaping’ has become a hot topic. But to many people, understanding brandscaping remains a mystery. For those unfamiliar with the term, Andrew Davis, author of Brandscaping: Unleashing the Power of Partnerships described it this way: “A process that brings like-minded brands and their respective audiences ...Read the full article

Avis "What Drives You" Blake Mycoskie

Anytime our team gets wind of a project with a thought-provoking message at it's core, we are immediately engaged. For us, "What Drives You" serves not only as a meaningful question to reflect upon, but as a testament to one's most present intentions. With TOMS Shoes Founder, Blake Mycoskie, on board for Avis's 2015 campaign, Variable eagerly buckled up under agency Leo Burnett's wing and headed out west to find out what drives Blake to action in his daily life.


Agency: Leo Burnett Business
Producer: Rondell Wescott
Creative Director: Peter Powell
Creative Director: Gene Campanelli
Associate Creative Director: EJ Lee
Associate Creative Director: Noel Nickol

Production Company/Creative Collective: Variable
Director/Editor: Jonathan Bregel
Cinematographer: Matthias Koenigswieser
Executive Producer: Tyler Ginter
Producer: Alex Friedman
Production Supervisor: Paige DeMarco
Aerial Cinematographer: Dylan Goss
Art Director: Nick Goodman
Stylist: Nadine Haders
Photographer: Joey L.

Score: "Hold On" by Adam Taylor
Future Perfect Music: