Coca-Cola Will Donate $1 For Every Social Media Share This #ReachUp Special Olympics Video Receives

by Steve Hall
In celebration of the return of the Special Olympics to the United States for the first time in 16 years, Coke, as Founding Partner of the Special Olympics, has created a song for the 2015 World Games. The song, entitled Reach Up, launches today and features Marc Roberge, lead singer of O.A.R., and recording artist Cody Simpson.Read the full article

Coca-Cola and Special Olympics Present: #ReachUp

This summer, Los Angeles will welcome 7,000 inspirational athletes from 177 different countries to the 2015 Special Olympics World Summer Games. Supporting children and adults with intellectual disabilities, the World Games is the largest sports and humanitarian event on the globe. To celebrate, The Coca-Cola Company, Founding Partner of Special Olympics, has assembled a star-studded team to record a unified song for the 2015 World Games, titled “Reach Up.” The new song debuts Monday, June 15, and will be performed during the Opening Ceremonies at the World Games on July 25. “Reach Up” features Marc Roberge of the rock band O.A.R., recording artist Cody Simpson and, accompanied by Breanna Bogucki, a singer and decorated Special Olympics athlete from Illinois who has Autism, and Madison Tevlin, a young Canadian woman with Down Syndrome who became a viral sensation earlier this year. Inspired by Special Olympics Unified Sports – a program that brings athletes with and without intellectual disabilities together on the same team to compete – “Reach Up” embodies the values of optimism, acceptance and inclusion shared by Coca-Cola and Special Olympics.