Facebook Gives Top Creative Awards To Ice Bucket Challenge, Always’ “Like a Girl” Campaigns

by Martin Beck
Facebook announced its fourth annual creative awards today, giving top honors to two campaigns that didn’t seem like advertising. The ALS Ice Bucket Challenge and the Always “Like a Girl” campaign each received Facebook’s highest creative honor, the Blue Award. The Ice Bucket Challenge won the Blue for Good award for charitable and nonprofit organizations, after reaching mor ...Read the full article