How Google May Choose Sitelinks in Search Results Based upon Visual or Functional Significance

by Bill Slawski
Search engines often provide extra links to display in search results for a site that are known as Sitelinks. Google’s help page about site links tells us that their purpose is to: … help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for.Read the full article