How Quaker Oats Leveraged Mommy Bloggers to #KeepPlaying on Twitter

by Lucy Hitz
Quaker Oats has enacted a very successful niche social marketing campaign on Twitter with the help of mommy bloggers, using the #KeepPlaying hashtag as the campaign lynchpin. #KeepPlaying has been included in 684 tweets in the month of June so far (between June 1-11). This chart from the Twitter Activity Report for #KeepPlaying shows the number of times #KeepPlaying was us ...Read the full article