Micro-Moments: Google on the New Consumer Behavior

by Lisa Raehsler
Micro-Moments: Google on the New Consumer Behavior June 15, 2015 by Lisa Raehsler Leave a Comment This Spring Google introduced the concept of “micro-moments” to explain the new consumer behavior and how businesses can capture these moments. Micro-moments are the new “I want to know”, “I want to go”, “I want to buy” moments.Read the full article

Micro-Moments: The New Battleground for Brands

We don’t go online anymore – we live online. And that means customers might be trying to engage with your brand at any moment, expecting an immediate answer. These moments happen all the time and all along the consumer decision journey. And they’re becoming the new battleground for brands – where hearts, minds and dollars are won.