#SFSW15 VIDEO: Tying TV and Mobile to Measure Real-World Store Visitation June 15, 2015 by Joseph Zappa Leave a Comment Filed Under: #SFSW15 While advertisers increasingly recognize mobile’s potential, few fully comprehend the revolutionary impact it can make on marketing, said PlaceIQ CEO Duncan McCall in a presentation at Street Fight Summit West earlier this month.Read the full article
#SFSW15: Duncan McCall "Real-World Store Visitation Using TV and Mobile"
This session will look at how marketers and brands can use mobile targeting and activation in tandem with television advertisements to get people into physical stores. Could this also be the solution to the attribution problem? * Duncan McCall, CEO, PlaceIQ