Why a Unique Selling Proposition Contradicts Everyday Life

Once upon a time, there was a periodontist who attempted to state benefits instead of features, but he made a critical mistake … Listen in to Editor-in-Chief to find out what it was — and how it affects your business. In this 16-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses: How a visit with a periodontist turned into a business lesson about features ...Read the full article